Addiction is often a consequence of an unhelpful coping strategy for something else that has gotten out of hand, therefore the combined approach of CBT and EMDR as a treatment for the addiction is the approach we use.

This is based on research from both therapy fields CBT and EMDR respectively. CBT research is clear about how we create a short clip in our heads just before carrying out addictive behaviour, this clip would be addressed in CBT by increasing control before the addictive behaviour happens. Whereas in EMDR, the focus of the session is more on the emotional side of the addiction, looking at when the addiction started and understanding how the feeling is connected to the addictive behaviour and its cognitions.